


The redemption of vouchers often involves new customers 'through the door'. In these circumstances, this new additional revenue is also an opportunity to develop a new customer.

Vouchers can be used as a refund or credit transaction to retain the cash/profit margin within the business.

Who can't find the right present

Who don't want the wrong one!!

Voucher users invariably 'gross-up' their purchases to more than the voucher value.

Vouchers can be used with purchases as a loyalty reward....to bring the customer back.

Vouchers can be issued in conjunction with product/service promotions to gain new revenue.

Research suggests that only 95% of vouchers are normally redeemed
"This 5% not redeemed often pays for the cost of the vouchers?"


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